As I sit here and type this article, I could be instead typing a
message into my autoresponder series. If you do not know what an
autoresponder is, these are the automatic emails you have generated when
someone signs up for your email list or through your opt-in form.
As
I type, I am spending some crucial time in what could be better used.
Now think about if you needed to write a message over and over and over
again when new people continue to sign up for your list. You would have
to log into an account, find the file with the message on it, copy and
paste it into a form and email it to a new person. Then you could do it
again later in the day or perhaps multiple times a day if your website
is pulling some good traffic.
This is where leverage comes from.
When you can put in effort one time and have it work by itself with
minimal effort on your part, you are using leverage. Imagine just
focusing on multiple ways of getting people to your website and not
doing busy work. Imagine seeing the same message over and over and over
again and going nuts not know if you sent it to everyone. In the long
run, this makes life complicated.
If you had a series of messages
or training emails you wanted to send out this would make you pull your
hair out as you could be sending someone the 1st day message, while
others are getting the 2nd, 3rd or successive messages. You would lose
track of who got what on which day. You need to make things easier for
you.